Benjamin Franklin was not only an inventor of scientific novelties and necessities, he was also a Social Reform activist, creating such institutions as the lending library and the first volunteer fire department. He was also the inventor of the idea of "paying it forward". This idea can be crucial to grass-roots campaigns as resources become stretched to their limits. Typically, those involved in the grass-roots border on the impoverished either economically or in my case, physically. We know good resources are the key, but how do we utilize them most efficiently when they are so rare? By being economical, resourceful, creative and generous. Ways the Grassroots can "Pay It Forward":
Purchasable Resources: Resources purchased from grass-roots supported projects can be our most elaborate and well made. Of Particular interest are yard signs and bumper stickers. These are difficult to share as we need them to show our longstanding support. However, when you have finished your slim jim, pass it to someone else, and encourage them to do the same. Any literature or DVDs you use can also be handed to the next guy and so on. Don't hang on to these items because you cherish them for some material reason or as a souvenir. At these times, these resources must be shared and passed along as we spread our message.
Home-Made Resources: A great many of us have access to computers and the know-how to burn data onto discs. Spools of discs can be purchased at reasonable rate at overstock stores such as big lots. There are many sites where one can download audio and video that support our cause, and even you-tube users have been known to post external download links to their videos. Make an audio CD for someone's car of radio ads, appearances and speeches. Encourage them to pop it in on a long trip.
Celebrity Support: If, by some miracle, a celebrity may actually support your favored candidate, find some audio or video in which the candidate has expressed such support. Purchase the artist's work, and give it as a gift to someone who's support you hope to win. Include as a "bonus disc" the footage of the celebrity. Encourage them to pass it along to other fans!
Do you have ideas of ways in which we can "pay it forward"? Please let me know! I would love to include it.
Nanny Ajax


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